Hedof – good times, bad times

Hedof poster_webHedof, if you have never heard the name then I suggest to remember it for the future. Because I am sure you will run into one of his great pieces of graphic art sooner than later. If you haven’t already done so without knowing it.

Rick Berkelmans, the artist behind Hedof, and not so coincidentally also my cousin, is one of my favourite artists because his works are bright of colour, full of subtle humour and always make you look at least twice before your realise what you are looking at.

This week Rick launched his new website www.hedof.com. So check out some of his work that he has done for, I must admit, amazing clients like Heineken, Red Bull, Sony Playstation, Lipton Tea, Red Cross and many more.

Oh and consider yourself lucky! He is throwing in free shipping across Europe this week to celebrate the launch of the new website. You’d better hurry to the webshop and get yourself a real Hedof while they are still affordable!

But before shopping check out this video of Rick talking about his work and find out how difficult the word enthusiasm is.

You can follow Rick on Facebook if you want to stay up to date on his booming career.

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