Pim de Koel, ambassador of the “Holland. The Original Cool” released a new promo video this week. He highlights the beauty of hip & happening Amsterdam. De Koel’s adventures are brought to you by the Netherlands Board of Tourism & Convention, KLM Royal Dutch Airlines, Schiphol Airport, and Amsterdam Marketing.
“Holland. The Original Cool” is a great marketing gateway explaining you all the reasons why you should book a ticket to Amsterdam this year. And although there is not much left of 2013 there are plenty of events that will make your stay even more worthwhile.
I really like the approach of the campaign because it focusses on food, nightlife, architecture and bikes. All the things that make me love amsterdam. And they are really not overselling it because it is the truth; everything hip is from Amsterdam.